Unwrap the Best Candy Packaging Designs of the Year

Hey there candy lovers! Are you ready for a sweet treat? We’ve been scouring the globe to find the most eye-catching candy packaging designs of the year, and we’ve got some mouth-watering contenders to share with you. From bold and colorful to minimalistic and elegant, these candy wrappers are sure to satisfy your sweet tooth and your design cravings. So, whether you’re a candy aficionado or a graphic design enthusiast, keep reading to unwrap the best candy packaging designs of the year!

Unwrap the Best Candy Packaging Designs of the Year

Introduction

Candies are a treat that brings joy to people of all ages. From the colorful and vibrant packaging to the delicious sweetness inside, candies are a fun and delightful indulgence. But what makes a candy even more special is the packaging that it comes in. A great packaging design can elevate the candy’s appeal and make it stand out from the rest. In this article, we will take a look at some of the best candy packaging designs of the year that have caught our attention.

1. The Whimsical Design of Haribo Goldbears

Haribo Goldbears are a classic candy that has been around for decades. However, in 2021, Haribo decided to give their packaging a modern twist. The new packaging features a whimsical design that includes illustrations of the iconic Goldbears in various fun scenarios. The bright colors and playful illustrations make this packaging design stand out on the shelves and evoke a sense of nostalgia for adults while also appealing to children.

2. The Minimalistic Design of Lindt Lindor Truffles

Lindt Lindor Truffles are known for their creamy and decadent taste, but in 2021, they also became known for their minimalistic packaging design. The new packaging features a clean and elegant design with a simple logo and a single image of the truffle. The use of white space and simple typography creates a sense of luxury and sophistication that is fitting for the premium quality of the chocolate.

3. The Bold Design of Sour Patch Kids

Sour Patch Kids are a popular candy that is loved for its sour and sweet taste. In 2021, the packaging design of Sour Patch Kids also became a hit with its bold and colorful design. The packaging features a bright green background with the iconic Sour Patch Kid character in the center. The use of bold typography and vibrant colors makes this packaging design eye-catching and fun.

4. The Playful Design of M&M’s

M&M’s are a classic candy that has been around for decades. In 2021, M&M’s decided to give their packaging a playful twist. The new packaging features a fun and colorful design with the iconic M&M’s characters in various playful poses. The use of bright colors and playful typography makes this packaging design stand out on the shelves and appeal to both children and adults.

5. The Elegant Design of Ferrero Rocher

Ferrero Rocher is a premium chocolate that is loved for its creamy and nutty taste. In 2021, the packaging design of Ferrero Rocher also became a hit with its elegant and sophisticated design. The packaging features a gold and black color scheme with a simple logo and a single image of the chocolate. The use of metallic finish and embossed logo creates a sense of luxury and exclusivity that is fitting for the premium quality of the chocolate.

6. The Whimsical Design of Skittles

Skittles are a colorful and fruity candy that is loved by many. In 2021, the packaging design of Skittles also became a hit with its whimsical and playful design. The packaging features a bright and colorful design with the iconic Skittles characters in various fun scenarios. The use of playful typography and vibrant colors makes this packaging design fun and appealing to both children and adults.

7. The Vintage Design of Werther’s Original

Werther’s Original is a classic candy that is loved for its creamy and buttery taste. In 2021, the packaging design of Werther’s Original also became a hit with its vintage and nostalgic design. The packaging features a brown and yellow color scheme with a simple logo and a vintage illustration of the candy. The use of retro typography and vintage design elements creates a sense of nostalgia and tradition that is fitting for the classic candy.

8. The Festive Design of Hershey’s Kisses

Hershey’s Kisses are a popular candy that is loved for its creamy and chocolatey taste. In 2021, the packaging design of Hershey’s Kisses also became a hit with its festive and colorful design. The packaging features a bright and colorful design with festive illustrations and patterns. The use of playful typography and vibrant colors makes this packaging design fun and perfect for the holiday season.

9. The Eco-Friendly Design of Alter Eco

Alter Eco is a brand that is known for its socially responsible and eco-friendly approach to candy making. In 2021, the packaging design of Alter Eco also became a hit with its eco-friendly and sustainable design. The packaging features a simple and clean design with eco-friendly messaging and illustrations. The use of recycled materials and sustainable design elements creates a sense of environmental responsibility and conscious consumption.

10. The Creative Design of Kinder Surprise

Kinder Surprise is a candy that is loved for its unique and creative approach to candy making. In 2021, the packaging design of Kinder Surprise also became a hit with its creative and interactive design. The packaging features a fun and playful design with interactive elements that allow the consumer to engage with the candy. The use of playful typography and creative design elements creates a sense of fun and excitement that is fitting for the surprise element of the candy.

Conclusion

Candy packaging design is an important aspect of candy making that can elevate the candy’s appeal and make it stand out from the rest. The ten candy packaging designs that we have explored in this article are a testament to the creativity and innovation that exists in the candy industry. From the whimsical design of Haribo Goldbears to the eco-friendly design of Alter Eco, these packaging designs offer a range of styles and approaches that cater to different consumer preferences. Whether you prefer a classic and elegant design or a playful and creative design, there is a candy packaging design out there for everyone.
When it comes to candy packaging design, the possibilities are endless. Brands can choose to go for a classic and elegant design, a playful and creative design, or a combination of both. The key is to create a packaging design that resonates with the target audience and accurately represents the brand’s values and personality.

One trend that has become increasingly popular in recent years is eco-friendly and sustainable packaging design. Consumers are becoming more conscious of their impact on the environment and are looking for products that align with their values. Brands like Alter Eco are leading the way in this trend by using recycled materials and sustainable design elements in their packaging.

Another trend that remains popular is the use of bold and vibrant colors in packaging design. Brands like Sour Patch Kids and Skittles have mastered this trend by creating packaging designs that are eye-catching and fun. These designs appeal to both children and adults and evoke a sense of playfulness and joy.

In addition to color, typography also plays a crucial role in candy packaging design. Brands can choose to use playful and creative typography, like M&M’s, or opt for a more classic and elegant typography, like Lindt Lindor Truffles. The choice of typography can help convey the brand’s personality and values.

Ultimately, the best candy packaging designs are those that capture the essence of the brand and resonate with the target audience. Whether it’s a whimsical design like Haribo Goldbears or a vintage design like Werther’s Original, the packaging should evoke an emotional response from consumers and make them want to indulge in the sweet treat inside.

Frequently Asked Questions

What makes a good candy packaging design?

A good candy packaging design should be eye-catching, unique, and memorable. It should also reflect the personality and branding of the candy company. The packaging should also be functional, easy to open, and protect the candy from damage.

What are some popular candy packaging trends?

Some popular candy packaging trends include minimalist designs with bold typography, unique shapes and sizes, and sustainable materials. Bright and bold colors are also popular, as well as incorporating fun and playful graphics.

What are some examples of innovative candy packaging designs?

Some examples of innovative candy packaging designs include Hershey’s Emoji Bars, which feature different emojis on each piece of chocolate, and Kit Kat’s limited edition sushi box, which looks like a traditional sushi box but contains Kit Kat bars instead of sushi.

Key Takeaways

– A good candy packaging design should be eye-catching, functional, and reflect the company’s branding.
– Popular candy packaging trends include minimalist designs, unique shapes and sizes, and sustainable materials.
– Innovative candy packaging designs include Hershey’s Emoji Bars and Kit Kat’s sushi box.

Overall, candy packaging design is an important aspect of a candy company’s branding and marketing strategy. By staying up to date with popular trends and incorporating innovative designs, candy companies can attract and retain customers.